Polartec
We redesigned the Polartec website utilizing the “Impossible Made Possible” marketing strategy. The goal was to design a site that could serve both the consumer and trade audiences. By highlighting the attributes of the Polartec products and by creating user generated and influencer outdoor adventure stories, we were able to tell the “Science of Fabric” brand strategy story with curated Polartec content. Users could also click to find garments that were manufactured with Polartec fabrics on 3rd party retail sites.
