Nautilus
We rebranded a well-known fitness company within an increasing competitive home fitness equipment market. We needed to elevate Nautilus to be the premium, most sought after fitness equipment manufacturer for people looking to maximize their workout time and get the most out of their gym memberships. By using Nautilus products, the user has the confidence to test their physical limits anywhere. We shot semi-pro athletes in urban settings in unexpected ways to indicate how they can push their physical boundaries by using Nautilus equipment.
