Microsoft Teams & Columbia Records

We created a marketing partnership with Columbia Records to help support and create buzz around Noah Cyrus's first record launch, which aptly included a single called "Teams". Microsoft Teams was the collaboration tool used by Noah's production team to communicate, chat, text and talk during the creation, execution and launch of the album. We created a contest called "Externship" that allowed the winner of the competition to be part of Noah's production team. We filmed the winner through her busy day taking notes, iterating on designs and becoming a proven member of Noah's production team, from NY to LA and up until the successful launch event at the Troubadour. It was a great way to showcase how marketing partnerships can be successful, and a great way to showcase Microsoft Teams.