Microsoft 365 Cloud Campaign

Microsoft 365 was initially launched as a product bundle, including Windows 10 and Office 365. Our brief was to reposition it as one integrated product. We needed a descriptor much like Azure’s “the world’s computer” for Microsoft’s CEO to use during an event and “the world’s productivity cloud” was born. It became the strategic platform for M365, but it needed more context to make it relevant. Because personal and organizational productivity look a bit different for everyone, our campaign idea illustrates how the world’s productivity cloud can be anything you want it to be.