GCI
We redesigned the General Communications Inc (GCI) responsive website with the goal of acquiring new customers while retaining their residential and business customer base. Because large telecoms were moving into Alaska and offering more products and coverage our strategy was to assure Alaskans that GCI is “Alaska loyal” and “Alaska proud”. GCI knows the people they serve. Whether people live here, work here, or simply play here, GCI connects them all—and is always here when needed. To support this strategy, we created a GCI community by incorporating user-generated stories content on the site and in social. #alaskabornandreaised
